Tag Archives: Lethbridge Marketing

YouTube

Youtube should be an essential part of your Lethbridge SEO efforts to enhance your online presence.

You tube has come a long way since its birth only 5 years ago (as of writing this post.) It all began in 2005 when Paypal alums Steve Chen, Chad Hurley and Jawed Karim began working on “Flickr or HotorNot for video.”

One of the first videos ever downloaded was a dance video done by Judson Laipply, called “The Evolution of Dance.” This very entertaining clip is a mash-up of 50 years of dance styles, and claims the prestige as the #1 viewed youtube video in history, raking up over 157 million views, and counting.

If you want a free 6 minutes of highly entertaining fun, go see Judson by clicking on his name.

Now, I am not implying that you have to do some song or dance routine and put it on Youtube to advertise your business or your website. I am just giving you some interesting background about Youtube, and then I will give you some pointers on using Youtube to grow your business.

In October of 2006, Google bought Youtube for $1.65 Billion.

That’s a lot of zeros. But the point is, Google recognized the potential of Youtube and what it would become in the internet marketing community and for all users worldwide.

I don’t think they’ve been disappointed in their investment.

If you happen to have done any research in marketing or even if you have just browsed search results looking for information, you may have noticed that Google loves to rank videos on their first page. Remember that Google caters to the user; its goal is to offer up to you the best possible results as it can for the search terms you entered.

We all like choices, so a search results page that has a variety of websites and video clips to choose from gives us a good search experience.

We as Lethbridge Marketing specialists, Lethbridge SEO experts, and owners of Lethbridge Websites should be utilizing video to our benefit.

If you are just starting out using video, a good place to begin is to turn a document into video. You do this by making a power point presentation from the document and then record your voice as the accompaniment. Upload to Youtube and embed on your site.

The next step would be to take a video of your business, both the storefront and some inside, and record your voice as the ‘tour guide’, so that the viewer can see your place and hear your voice. This makes the potential customer feel like they know you and like they’ve been there before. It starts warming them up to become a customer.

Of course, the very best video showcases you. That’s right, your customers want to see you. Research has shown that websites with video, and especially video with you talking, get more clicks and have a higher CTR (click through rate).

People love to see video. If you have a video with an interesting picture on your website, it will get more clicks than anything else on your website.

The power of Youtube’s site also gives you some link juice to boost your site up in the rankings.

So, if you have been putting off doing a video, now may be the time to re-think that.

Facebook and Lethbridge SEO for YOUR Business

When you hear the word Facebook, you might think social media, social networking, the latest fad for chatting with friends, or that site your teenager is on all day. If you are a Lethbridge Business owner, you really should look at Facebook as a very effective local marketing tool.

Did you know?

  • Facebook has more traffic than Google
  • You can have a Facebook fan page
  • You can run a Facebook contest
  • You can manage a Facebook group
  • You can create an official Facebook page that has its own URL
  • You can enable Facebook comments on your website’s blog posts
  • There are more than 500 Million facebook users
  • If Facebook were a country, it would be the third largest by population in the world
  • Of the 500 million Facebook users, 50% are on Facebook EVERY SINGLE DAY! (Now there’s a statistic to make your head spin)

Did you know?

  • Facebook is introducing at least 4 new applications in 2011 (that I know of), including I-frames where you can embed your website and display it on your Facebook page?
  • Facebook advertising delivers highly targeted traffic at a fraction of the cost per click of Adwords.
  • With the proper SEO, your facebook page could actually outrank your site. (This needs to be done right; think ahead…)
  • Your Lethbridge Marketing plan cannot afford to ignore the marketing power of Facebook.

It’s probably fair to say that most of us get on facebook to see our friends, send a message to family, look at pictures of people we know- and people we don’t know. My teenagers get on there and instant message friends, do quizzes, play games, etc.

Here’s a challenge for you. If you thought facebook was only about checking your wall, answering messages and checking up on your friends, then the next time you are on facebook I want you to snoop around. And I mean REALLY snoop around. Scan the whole page. See what all the options are. Click on something you’ve never clicked on before and see where it takes you.

And by that, I don’t mean to randomly click on the ads. That would be click fraud and we don’t do that.

What I do want you to do is scroll down to the very bottom of your Facebook page. Do you see this:

I want you to explore each one of these links and learn as much as you can.
Okay, I think I have given you enough to do today. Enjoy this little exercise and stay tuned for more from Lethbridge SEO.