Everything you ever needed to know about business, you probably learned in Kindergarten.
Now is about the time that you are thinking to yourself that I am crazy, and maybe I am. I’m okay with that. If you want to know more, read on. I have two questions to ask:
The first question is, what does integrity mean?
The answer is: According to dictionary.com, integrity means “adherence to moral and ethical principles; soundness of moral character; honesty.”
The second question is, how does integrity relate to business?
The answer is: It should relate in every way, shape and form.
Not everyone will agree with me on this, and I understand that. It’s true that business feels like a very competitive, “dog-eat-dog” world, where it is “every-man-for-himself” and you are “ruled-by-the-almighty-dollar.” After all, most people are in business to make a profit. Otherwise, business wouldn’t exist.
So, I am not saying that there shouldn’t be competition in business, I am saying that it is important how we conduct our business.
A business with integrity is founded upon solid moral and ethical practices, and honesty.
In kindergarten we learned that it wasn’t nice to call each other names. In kindergarten we learned that everyone deserves a chance to do ‘show and tell’. In kindergarten we learned that putting somebody else down is not a good way to lift ourselves up.
You may be laughing by now, but these lessons we learned can be applied to the way we conduct business. There is no place in business for putting down your competition to make yourself look better. (It doesn’t work anyway; it tarnishes your name.)
Everyone who wants to compete in business deserves a chance at ‘show and tell’. If you are playing fairly, more players in the game can help you more than hurt you. In kindergarten we learned that it was more fun to have a network of friends to play with at recess than to play alone.
In kindergarten we learned the golden rule “do unto others as you would have others do unto you.” That’s the old golden rule, believe it or not, and the new wording is “treat others as you would want to be treated.” This golden rule applies to business.
Think about a time when you have felt ripped off by a business you have dealt with. Maybe you got jipped out of some money or your needs were ignored or the customer service stunk. How did you feel? Were you angry? Did you vow never to do business with them again? Did you complain?
Now think about a time when you were treated like a King or Queen. Was the customer service very personal and just out of this world? Were all your needs met and more? Did they go out of their way to make you feel comfortable and that it was well worth your time and investment to do business with this company?
Compare the two experiences above. Now ask yourself, how do my clients/customers feel about me/my business? What kind of experience do they have in dealing with me? What can I do to “go the extra mile”? (Another thing we learned in Kindergarten.)
In Lethbridge, SEO Business should be built on strong moral and ethical standards, and honesty.