Category Archives: Lethbridge SEO

Lethbridge SEO – The Psychology of Web Design

Lethbridge SEO knows that part of good SEO practice is designing your website to be appealing to your human visitors. You can spend a fair amount of time to get your website optimized for the search engines, but even a #1 ranking does your business no good if you can’t get your visitors to stay on your site or to take action on your site. The psychology of web design covers this area– how to design your website so that the layout, combination of colors, the amount of information, interactivity and other factors are optimized for your visitor, who is your prospective customer.

There are good reasons for taking psychology of web design into account for web owners learning the best Lethbridge SEO strategies. You see, happy visitors are more likely to take the action that you want them to take on your website. They are more likely to opt-in to your newsletter, to contact you with further questions, to refer their friends to your site, or to buy your product or service.

Today, unfortunately, you will find many scams, schemes and unethical practices on the internet that people have become wary and cautious. As a website owner, you will need to build up some trust between you and your visitor. This is not a quick process but it can be done. One way to start this building trust process is to put your visitor at ease on your website. Annoying pop-ups, too much sound or movement and disorganization only serve to hinder the building of trust.

To build your visitor’s trust, make sure you use familiarity and patterns they can recognize. For example, use a clean simple format that is easy to follow so they can find their way around on your website and feel at home while there.

Choose your color scheme with care. Make sure the colors coordinate because glaring contrast will scare visitors away; it is too hard on the eyes. Depending on the industry your website is promoting, there are some colors that blend well with your content. For example, it is expected that an environmental blog will have some green on it.

There are some design factors to take into consideration as well: ecommerce sites generally have products on the front page, very large sites normally have a search bar to make it easier to find things, and blog sites have a blog on the front page.

Pictures have meaning, and when people look at a picture, they will immediately draw their attention towards it and it will convey some sort of meaning to them. So choose your pictures wisely. Make sure they are relevant and are conveying the meaning you intended them to.

Every page should have a focus and a purpose. It shouldn’t be just a lot of information or pictures thrown haphazardly on the page. Check the placement of your content and see that it suits the purpose of that page. Is it the right size, in the right place, and giving the impact you desire? Take into account that most people skim across the top of the page first, skim down and then across the bottom, ending up in the bottom right corner.

Interestingly but not coincidentally, search engines have been programmed to scan your site the same way. That’s why making your site human-friendly often also makes it search engine friendly. Keywords tell your visitor what your site is about and helps them to find essential snippets of information on your website. Bullets break down large chunks of information into smaller bite size pieces that human readers can quickly pick up and easily digest. The experts at Lethbridge SEO can provide professional help to you as a website owner for optimizing your website.

In the next post, Lethbridge SEO will cover more factors involved in the psychology of web design.

Facebook and Lethbridge SEO for YOUR Business

When you hear the word Facebook, you might think social media, social networking, the latest fad for chatting with friends, or that site your teenager is on all day. If you are a Lethbridge Business owner, you really should look at Facebook as a very effective local marketing tool.

Did you know?

  • Facebook has more traffic than Google
  • You can have a Facebook fan page
  • You can run a Facebook contest
  • You can manage a Facebook group
  • You can create an official Facebook page that has its own URL
  • You can enable Facebook comments on your website’s blog posts
  • There are more than 500 Million facebook users
  • If Facebook were a country, it would be the third largest by population in the world
  • Of the 500 million Facebook users, 50% are on Facebook EVERY SINGLE DAY! (Now there’s a statistic to make your head spin)

Did you know?

  • Facebook is introducing at least 4 new applications in 2011 (that I know of), including I-frames where you can embed your website and display it on your Facebook page?
  • Facebook advertising delivers highly targeted traffic at a fraction of the cost per click of Adwords.
  • With the proper SEO, your facebook page could actually outrank your site. (This needs to be done right; think ahead…)
  • Your Lethbridge Marketing plan cannot afford to ignore the marketing power of Facebook.

It’s probably fair to say that most of us get on facebook to see our friends, send a message to family, look at pictures of people we know- and people we don’t know. My teenagers get on there and instant message friends, do quizzes, play games, etc.

Here’s a challenge for you. If you thought facebook was only about checking your wall, answering messages and checking up on your friends, then the next time you are on facebook I want you to snoop around. And I mean REALLY snoop around. Scan the whole page. See what all the options are. Click on something you’ve never clicked on before and see where it takes you.

And by that, I don’t mean to randomly click on the ads. That would be click fraud and we don’t do that.

What I do want you to do is scroll down to the very bottom of your Facebook page. Do you see this:

I want you to explore each one of these links and learn as much as you can.
Okay, I think I have given you enough to do today. Enjoy this little exercise and stay tuned for more from Lethbridge SEO.

Yahoo!

Hurray! Hurrah!

Actually, we’re not cheering our team on here. We are talking about the second largest search engine, named Yahoo!

Yahoo! was born in 1994 in a lowly trailer on the campus of Stanford University (hey, that’s where Google was born, too. Hmmm. Very interesting.) to proud parents David Filo and Jerry Yang.

These two young fellows were working hard on their PhD degrees, when they cooked up a categorized list to organize their favorite web links. This list began to grow children categories and grandparent categories and cousin categories…

Originally named “Jerry and David’s Guide to the World Wide Web”, the name was soon changed the the shorter and much more catchy “Yahoo!”

Before long, hundreds of people were accessing their guide, and in March 1995 the two incorporated their business and Yahoo! became official.

According to Yahoo Media Relations: “Today, Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 345 million individuals each month worldwide.”

It is pretty impressive when you think that Yahoo! was the first online navigation tool for the web. Even though Google facilitates the lion’s share of all searches, Yahoo! is the leader in some other areas, especially in the business arena. Yahoo! offers some services that Google does not, and Yahoo! should not be overlooked as a leader in the internet community.

Yahoo boast a network that spans 25 properties worldwide and is headquartered in Sunnyvale, California.

You can reach more of your audience by using Lethbridge SEO to give you a strong presence on the Yahoo! network.

Integrity SEO

Everything you ever needed to know about business, you probably learned in Kindergarten.

Now is about the time that you are thinking to yourself that I am crazy, and maybe I am. I’m okay with that. If you want to know more, read on. I have two questions to ask:

The first question is, what does integrity mean?

The answer is: According to dictionary.com, integrity means “adherence to moral and ethical principles; soundness of moral character; honesty.”

The second question is, how does integrity relate to business?

The answer is: It should relate in every way, shape and form.

Not everyone will agree with me on this, and I understand that. It’s true that business feels like a very competitive, “dog-eat-dog” world, where it is “every-man-for-himself” and you are “ruled-by-the-almighty-dollar.” After all, most people are in business to make a profit. Otherwise, business wouldn’t exist.

So, I am not saying that there shouldn’t be competition in business, I am saying that it is important how we conduct our business.

A business with integrity is founded upon solid moral and ethical practices, and honesty.

In kindergarten we learned that it wasn’t nice to call each other names. In kindergarten we learned that everyone deserves a chance to do ‘show and tell’. In kindergarten we learned that putting somebody else down is not a good way to lift ourselves up.

You may be laughing by now, but these lessons we learned can be applied to the way we conduct business. There is no place in business for putting down your competition to make yourself look better. (It doesn’t work anyway; it tarnishes your name.)

Everyone who wants to compete in business deserves a chance at ‘show and tell’. If you are playing fairly, more players in the game can help you more than hurt you. In kindergarten we learned that it was more fun to have a network of friends to play with at recess than to play alone.

In kindergarten we learned the golden rule “do unto others as you would have others do unto you.” That’s the old golden rule, believe it or not, and the new wording is “treat others as you would want to be treated.” This golden rule applies to business.

Think about a time when you have felt ripped off by a business you have dealt with. Maybe you got jipped out of some money or your needs were ignored or the customer service stunk. How did you feel? Were you angry? Did you vow never to do business with them again? Did you complain?

Now think about a time when you were treated like a King or Queen. Was the customer service very personal and just out of this world? Were all your needs met and more? Did they go out of their way to make you feel comfortable and that it was well worth your time and investment to do business with this company?

Compare the two experiences above. Now ask yourself, how do my clients/customers feel about me/my business? What kind of experience do they have in dealing with me? What can I do to “go the extra mile”? (Another thing we learned in Kindergarten.)

In Lethbridge, SEO Business should be built on strong moral and ethical standards, and honesty.

Lethbridge SEO for Your Business

Lethbridge SEO is your local leader for website optimization and internet marketing solutions.

SEO, as you probably know, is Search Engine Optimization. For every search you enter into Google, you are presented with a page of 10 possible results, called a SERP (Search Engine Results Page.)  Google’s main goal in doing this is to present the searcher with the most relevant websites possible for those search words.

The way Google does this is by looking at many factors, including domain name, relevancy of content on the website, age of the domain, number and quality of back links, etc. Google uses an algorithm, or a complex mathematical formula, to weigh each criteria. This exact algorithm is a closely guarded Google secret, but marketers have been theorizing for years as to what components are in this algorithm. (Pigeon rank is a google joke, if you care to visit that link 🙂 )

Why is all of this important to know? For businesses in Lethbridge, SEO is exactly what will give your website an optimum place on Google’s first page. Did you know that most people (70%) click only on the first URL on the first page? This percentage drops dramatically as you go down the page, and if your business is on the second page then you are not receiving any of the free traffic available to websites occupying first page listings. This is bad news, because business runs on traffic. The more people visiting your website, the more potential clients you have. The more clients, the more profit your business can make for you.

Advertising mediums of the past have given way to the electronic age. More people search on google for goods or services they need than those that look in the yellow pages. You must have an online presence to survive, and much more than that- you must have a strong online presence to thrive. Lethbridge SEO can help you to achieve this.

Lethbridge SEO companies know the local economy and the issues that local businesses face. If you want to be the top-ranking business in your niche, you need the guidance that only a local Lethbridge SEO company can give you.