Lethbridge SEO knows that part of good SEO practice is designing your website to be appealing to your human visitors. You can spend a fair amount of time to get your website optimized for the search engines, but even a #1 ranking does your business no good if you can’t get your visitors to stay on your site or to take action on your site. The psychology of web design covers this area– how to design your website so that the layout, combination of colors, the amount of information, interactivity and other factors are optimized for your visitor, who is your prospective customer.
There are good reasons for taking psychology of web design into account for web owners learning the best Lethbridge SEO strategies. You see, happy visitors are more likely to take the action that you want them to take on your website. They are more likely to opt-in to your newsletter, to contact you with further questions, to refer their friends to your site, or to buy your product or service.
Today, unfortunately, you will find many scams, schemes and unethical practices on the internet that people have become wary and cautious. As a website owner, you will need to build up some trust between you and your visitor. This is not a quick process but it can be done. One way to start this building trust process is to put your visitor at ease on your website. Annoying pop-ups, too much sound or movement and disorganization only serve to hinder the building of trust.
To build your visitor’s trust, make sure you use familiarity and patterns they can recognize. For example, use a clean simple format that is easy to follow so they can find their way around on your website and feel at home while there.
Choose your color scheme with care. Make sure the colors coordinate because glaring contrast will scare visitors away; it is too hard on the eyes. Depending on the industry your website is promoting, there are some colors that blend well with your content. For example, it is expected that an environmental blog will have some green on it.
There are some design factors to take into consideration as well: ecommerce sites generally have products on the front page, very large sites normally have a search bar to make it easier to find things, and blog sites have a blog on the front page.
Pictures have meaning, and when people look at a picture, they will immediately draw their attention towards it and it will convey some sort of meaning to them. So choose your pictures wisely. Make sure they are relevant and are conveying the meaning you intended them to.
Every page should have a focus and a purpose. It shouldn’t be just a lot of information or pictures thrown haphazardly on the page. Check the placement of your content and see that it suits the purpose of that page. Is it the right size, in the right place, and giving the impact you desire? Take into account that most people skim across the top of the page first, skim down and then across the bottom, ending up in the bottom right corner.
Interestingly but not coincidentally, search engines have been programmed to scan your site the same way. That’s why making your site human-friendly often also makes it search engine friendly. Keywords tell your visitor what your site is about and helps them to find essential snippets of information on your website. Bullets break down large chunks of information into smaller bite size pieces that human readers can quickly pick up and easily digest. The experts at Lethbridge SEO can provide professional help to you as a website owner for optimizing your website.
In the next post, Lethbridge SEO will cover more factors involved in the psychology of web design.